Welcome to Clarifi — Your Shopify Profit Tracker
Meet Clarifi: the free Shopify app that shows you your real net profit, not just revenue. Here's why we built it and how it helps merchants like you.
If you’re a Shopify merchant, you probably check your revenue daily. That satisfying number in your Shopify dashboard — $10K this week, $50K this month. It feels good.
But here’s the uncomfortable truth: revenue is not profit.
The Gap Between Revenue and Profit
Most Shopify merchants we’ve talked to have no idea what their real net profit is. They know their revenue. They might know their product costs. But when you add up all the hidden fees — Shopify transaction fees, payment processing, shipping costs, returns, app subscriptions, ad spend — the picture gets murky fast.
We’ve seen stores doing $100K/month in revenue but only $8K in actual profit. That’s an 8% margin, not the 30-40% they assumed.
Why We Built Clarifi
We built Clarifi because we believe every merchant deserves to know their real profit — not just the merchants who can afford expensive analytics tools.
Here’s what makes Clarifi different:
1. It’s Free to Start
Most profit calculators start at $25-50/month. Clarifi has a genuinely free tier — 50 orders/month, basic dashboard, no credit card needed.
2. AI Tells You WHY
Other tools show you charts. Clarifi’s AI explains why your profit changed this week. “Your margin dropped 4% because shipping costs increased on 3 products” — actionable insights, not just data.
3. Accounting Sync
Tired of manually entering data into QuickBooks? Clarifi auto-syncs your P&L every month. Your accountant will thank you.
What’s Next
We’re just getting started. Here’s what’s on our roadmap:
- Industry benchmarking — How does your margin compare to similar stores?
- Competitor tracking — See what your competitors are spending on ads
- Smart alerts — Get notified when a product starts losing money
If you’re a Shopify merchant who wants to stop guessing and start knowing, install Clarifi for free.
See your real profit. Clearly.